Barbara Morf

After 40 years as an entrepreneur in hospitality and coaching, I am newly semi-retired and living in Chiang Mai.

I have mainly worked in women’s teams. Women often don’t realize their full potential and hesitate to take on an important role.

I have a strong wish to support and inspire women. I believe that in a community of powerful women, we can not only support each other to grow but also help talented women gain access to education and empower them to develop their potential.

About my background:

In my private life, I am married to a wonderful man who is a passionate hobby cook, and we have brought our senior dog with us. I love hiking, travelling, and I am a foodie. I love spending quality time with friends, and I now live my dream, since I have always wanted to live in Thailand.

In my 40 years of working life, I have built up several companies.

On the one hand, I am the founder of a Sales and Marketing Representation Company in Switzerland, with offices in Switzerland, Germany, France, the UK, Poland, and China. We represented luxury hotels from around the globe.

On the other hand, I am a professional coach who specializes in the field of change management and vision work for small companies and individuals. I assist them in formulating their vision, transporting it internally, and supporting them all the way to reach their goals.

To achieve the possible you must try the impossible